Madison Memorial Hospital & Teton Radiology Madison
Team up for Breast Cancer Awareness Event
- REXBURG, Idaho — In 2010, Idaho had the lowest mammography rate in the United States for women over the age of 40.
To encourage women to get annual mammograms starting at 40 and raise awareness of the benefits of early detection, Madison Memorial Hospital and Teton Radiology Madison are holding their 7th Annual “Brake for Breakfast” event on Wednesday, October 2nd from 7:00 to 9:00 am at Teton Radiology Madison, 425 E. 4th N. in Rexburg. The two organizations have joined 13 other hospitals and clinics across Eastern Idaho and Wyoming to kick off National Breast Cancer Awareness month with a “drive-through” event scheduled early enough so women on their way to work, or dropping kids off at school, can participate.
“We want Brake for Breakfast to be a special event for the women in our community, and at the same time empower them with the knowledge and resources to take some of the simple precautions to stay healthy”, said Rachel Gonzales, Chief Executive Officer at Madison Memorial Hospital.
Activities consist of three brief stops through the parking lot for participants without ever having to get out of your car. Breakfast Junction is the first stop where each woman will receive a breakfast to go. At Information Way, she receives important information on breast cancer prevention and earlier detection. The final stop, Pink Place, is where each woman receives a special gift.
“The ultimate goal is to remind all women to do monthly self-breast exams and to get a mammogram yearly after age 40, because early detection is truly the best protection.” said Dr. David Hansen, a radiologist at Teton Radiology Madison.
While there is currently no cure for breast cancer, survival rates are very high when diagnosed and treated early. Digital mammograms are an important tool for detecting it early, because they are clearer, faster, and easier to read than ever before – especially near the skin line, chest wall, and in women with diverse breast tissue types. The precise results give physicians extremely accurate images to use in diagnosis, and if a second opinion is needed, the files can be sent electronically virtually instantaneously.
The American Cancer Society recommends annual mammograms for women starting at age 40 and continuing for as long as a woman is in good health. Women at high risk for breast cancer due to a family history, race, or other factors should discuss with their doctor about whether they should have additional tests at an earlier age and/or have a need for a Breast MRI and a mammogram every year.
Funds are available for a variety of screenings for women in Idaho through the Women’s Health Check, a program of the Idaho Department of Health and Welfare. For additional details about the program, please call 533-3209.
The event organizers wish to thank the sponsors for their generous donations to the help make this awareness event possible.